A model for enhancing franchisee effectiveness in the fast food industry. Journal of Financial and Management Sciences, [S. l.], v. 1, n. 1, p. 168–212, 2025. DOI: 10.70970/eta59d93. Disponível em: https://jfms.uok.ac.rw/index.php/jfms/article/view/16. Acesso em: 17 aug. 2025.